Generate MLM Leads - How to Generate Free MLM Leads Every Day

The year was 1992, and I had just established my first business; offering PR, marketing and printing services. I was going to rule the world, make my riches, and go sunning on a beach in some exotic location. Or so I thought. I remember thinking "Things would just work so much quicker for me if I had more leads!" I didn't have an endless pit of funds to advertise, so I decided I would have to generate my own funnel of leads and new business - for free.

I created informative newsletters with marketing tips and other useful business information, hopped into my old Holden HQ, drove round to businesses and started connecting with business owners. I didn't run into their business waving my business card and gushing about my services; instead, I introduced myself, gave them my free information (that they could start using straight away in their business), and advised they were welcome to call me with any questions they had.

Throughout the week I would collect interesting articles and other information I came across, then every fortnight I would drop by and re-connect. I didn't realise it at the time, but I was putting Attraction Marketing into practise. I became renowned as 'the chick with the long blonde hair who really cares'. Before I knew it, I was receiving referrals and generating new leads from those same business owners who, at the time, hadn't even used my services.

MLM Leads


I discovered a powerful formula to generate leads and have applied it in my businesses ever since - in both traditional business and MLM.

So how do you generate free MLM leads every day? Here is my 8-step formula for success:

1) Align yourself as a solution to people's problems. Ask yourself: What are their issues and how can I help?

2) Provide value relating to their problems. Offer some quality content for free.

3) Connect with others; build relationships. Relationships are the backbone of business, including MLM lead generation and referrals.

4) Demonstrate you genuinely care. People join people; not businesses.

5) Position yourself as a leader.

6) Utilise an automated system.

7) Apply the WIIFM principle (What's In It For Me). This is a critical question you should be asking yourself, from the lead's perspective, in everything you do.

8) Refrain from spamming your MLM opportunity to the world. This isn't a strategy to generate MLM leads... would you walk up to someone at a party and, without any pleasantries, ask if they would join your business? They would no doubt run the other way; and so will the people you spam in forums, on Facebook and other online mediums.

MLM Leads

When you consistently use the 8-step formula in conjunction with other free online strategies, you develop an attraction marketing system that quickly compounds and results in quality MLM leads for your business.